Map timing and tactics
Once you have a clear idea about what your initiative will offer, it is important to plan specific activities and steps.
Part of the Creating an industry-led initiative module.
Why timing and tactics are important
Timing can be an important consideration in how and when you approach some activities. These are some factors to consider:
- Awareness of mental health and readiness to act – Across your industry, some sections may be more aware of and ready to act to improve mental health. If so, you may need to focus activities in these sections initially before starting activities that affect the industry more broadly.
- Other activities in your industry – The timing of your industry initiative may be affected by other things happening in your industry. For example, will end of financial year or annual grant cycles limit capacity for people to get involved? Alternatively, are there annual awareness activities (e.g. mental health month) that you could link activities to? It is worth thinking how these awareness activities can run over time—rather than in isolated events.
Some questions to help clarify tactics and timing
These questions can help you clarify how and when to implement your initiative:
- What are the key activities to create and deliver our initiative?
- How should we order activities so that our timing is right?
- When should we time our engagement and launch activities for maximum impact?
- Are activities ongoing or time limited?
- When are key champions or industry figures available to launch the initiative?
- When will funding be available and over what period?
Think about when to introduce an initiative or start an activity. Some times are better than others.
What resources you will need
It may be possible for you to leverage existing resources. However, you may also need some external support such as:
- external experts or service providers to deliver services
- funding for roles to deliver the initiative.
Once you know what skills, expertise and experience you need, and what resources you have already, you can work out what financial resources you need to sustain your initiative.
Some questions to help understand what resources you need
These questions can help you understand what resources you need to implement your initiative:
- What expertise and experience do we need to create and deliver our initiative?
- What financial resources do we need to set up and run our initiative?
- What resources do we already have that we can leverage?
Check if you have all the resources you need. If not, think about what you need and where you can get it.